Philosophy On Athletes And Social Media

Athletes and Social Media – It’s All About Branding

Our core philosophy on athletes and social media is a simple one:

Every athlete at every level is constantly building their own personal brand whether they know it or not.  Often the difference between success and failure is how well and where you tell your own personal brand story.

Basically everything you do, on and off the field, contributes to the personal brand you are creating.  That is a pretty powerful thought when you take a minute to think about it.  Your brand is constantly evolving and the key to getting it under control and making it exactly what you want it to be, is to understand how every action you take contributes to your personal brand. an athletes personal brand

Most athletes go through the days, months and years without ever becoming aware of the personal brand they are creating.  They believe that things happen in their lives for no particular reason and they are either just lucky on unlucky.  We are here to tell you that the harder you work, the luckier you get.  That’s right… you can be in complete control and steer your future in whatever direction you choose when you know how to build your personal brand.  Once you have your personal brand game plan, it is just a matter of planning your work and working your plan.  That is where the brand storytelling comes into play.

Think about it…the more interesting your story is to a reader/viewer, the more likely they are to pay attention and want to learn more.  In this short attention span world, we help our athletes to refine their personal brand and tell their brand story in a targeted and effective manner.   Social media is the single most powerful outlet an athlete has to share his or her brand story and create brand awareness.  With the right social media training and game plan, any athlete can leverage the power of social media to reach hundreds of thousands or even millions of people.personal brand awareness for athletes

Social Media Coach For Athletes was born from a company that specializes in brand building through social media.  Some of the biggest brands in the world trust us to craft and tell their stories through social media, including Barnes & Noble, Nestle, The Pittsburgh Steelers, Lagardere-Unlimited and many more.


We build athlete’s personal brands on social media  
We tell athlete’s brand stories though social media  
We help to make athlete’s dreams come true by combining the two



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  • athletes and social media

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